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The Power of Oats. Bottled.

Spotted On: Beverage World

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While soluble-fiber-based drinks are becoming a segment unto themselves, it’s only recently that companies have started deriving that fiber from oats. “We sort of saw this resurgence in the popularity of oatmeal—Starbucks introduced it a few years back and it’s been their biggest-selling non-beverage item,” says David Peters, CEO of Oatworks (pictured, left), which offers a line of oat-based drinks available in Strawberry Banana, Peach Mango and Pomegranate Blueberry flavors. After nearly two years of development, Oatworks products finally launched in June.

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