Each sector of the drink industry brings its own excitement, including tales of success, growth and obstacles overcome. In sharing with you their window onto the beverage landscape, these insiders and entrepreneurs will help bring you up to date on the state of the healthy beverage market. Drinks Aplenty Functional drink products and ingredients currently represent an important nexus of consumer interest and innovation. People are looking to beverages as ideal delivery systems for all kinds of active ingredients, according to Lara Niemann, marketing director for the Americas for Gelita, Sergeant Bluff, IA. Many consumers also expect these functional drinks to be natural, she adds.
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