The “Happiest 5k on the Planet”, The Color Run, came to Brooklyn, NY on July 5th, and we couldn’t have had more fun being a part of this amazing event! Traveling though the country, this 5k race embodies less of the competition aspect of the race (although running your best is always encouraged), and focuses on the joy and fun of being doused in color. Promoting health, happiness, and a good ol’ time (things we here at Oatworks are huge fans of), The Color Run was a huge hit.
The only two rules of the race being to wear all white and to finish “plastered in color”, the entire event felt carefree and most importantly, healthy. Aside from the upbeat pump-up music and contests for all runners, we were happy to be amongst the participating vendors whom were all health-conscious.
As part of being one of the vendors who were able to install an area where participants could visit us, ask about the brand, and try it for themselves, Oatworks was able to directly interact with all runners for The Color Run. Being available both before and after the 5k, racers could try and then decide on their own preferred flavors of everyone’s favorite oat-based fruit smoothie drink!
The Oatworks team combed through the entire complex in order to successfully deliver beverages to the hundreds of people at the event and to get them excited about Oatworks. To propel excitement even further, people were encouraged to share their experience (Oatworks included) via social media, resulting in won contests and goody bags to pair with their complimentary drinks!
Overall, the response was incredibly positive and the event proved to be successful. Groups of runners were having tons of fun taking pictures of themselves with Oatworks and posting them on social media; everyone loved the taste and found it refreshing and satisfying before and after running the 5K. Not to mention the fact that we had almost as much fun, if not more, being there! Runners displayed their excitement through their handles, especially via Instagram to share their unforgettable moments!
Were you among the lucky masses that got to catch up with us and enjoy one of the over 1,850 bottles given out? Let us know how you enjoyed the race and your Oatworks beverage in the comments below!