What were the 3 keys to getting the company off the ground – where did you invest your time?
Lots of great companies have started either in the garage or in the kitchen and we were one of those that spent a lot of time creating our first products in the kitchen. It was really important to us to create smoothies that were both genuinely healthy and great-tasting. In addition, we wanted our smoothies to be completely smooth. Oatmeal in a bottle doesn’t sound so appealing but as anyone who’s enjoyed a bottle of Oatworks will tell you, our smoothies are lump-free and totally delicious.
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Check out the full interview here.